The VR Showroom: Creating New Ways to Sell Property

Virtual Reality (VR) is changing the world, and not just for gamers. VR is the catalyst for revenue-growth across countless industries and businesses worldwide, from fashion to medicine to hospitality, and for the purpose of this article, properties. In fact, it can be said that VR is disrupting every industry on the planet.

Car dealers use it to take potential buyers on test drives from the comfort of home. Healthcare facilities empower consumers to engage in real-time “in-person” chats with doctors, and in the case of real estate, property agents are giving curious homebuyers an authentic look at what life will be like in their potential new property. This link is a great example of how virtual tours are changing the world.

Virtual 3D showrooms are changing the way property agents market the properties to local and global audiences, while empowering consumers to make more informed decisions. After all, an image can only say that much, and lens distortion can often make a room look bigger or smaller than it is. Click here to learn more about what we mean.

Virtual 3D showrooms allow users to put a VR headset on and near-literally “walk” through every room in the property, picturing life there with the family. With the right technology, though, you don’t even need a VR headset. You can commission a VR company to capture your entire space using sophisticated 360º video camera technology. The result is a fully immersive virtual reality showroom that uses the power of 3D visualization to give homebuyers a glimpse into the future! You can learn even more about that here.

The VR showroom trend has been taking the real estate industry by storm for several years now. A prime example is the IKEA Virtual Reality Showroom, using VR’s immersive nature to provide innovative 3D product experiences.

This showroom brings IKEA products and rooms to life, showing consumers what it’s like to be part of the IKEA family before their package even arrives at their home. With this virtual home experience, consumers can explore and engage with products, change colors, configure items and features, and more – with photorealistic renderings and HD experiences that lay the creative foundations for the customer journey. Click here to learn more about the IKEA virtual reality showroom, and why you should care.

There are multiple kinds of visits you can offer, including:

Guided: Take your buyer on a specific journey throughout the property, with a pre-recorded walkthrough.

Interactive: Empower users to take control, choosing which rooms to view and explore the home at their own pace.

How Does it Work?

VR recording companies work from 2D or 3D house plans, or even images and/or models, to capture your property and transform it into an immersive 360º experience using photography and laser scanning. From there, the team can create photorealistic and deeply accurate models of your property.

Such scenes can be viewed across all devices, anytime, from anywhere in the world, significantly growing your customer base by allowing people to enjoy a personalized viewing from the comfort of their home. As long as they have an internet-connected device, they’re good to go.

Virtual Showrooms are found on the most successful property listings worldwide, revolutionizing the way properties for sale are presented to home buyers. VR showrooms are a proven way to boost ROI by enhancing the customer experience. Don’t believe us? Try these facts out for size, which have been shown through research across numerous industries. These statics reflect across various industries and businesses all around the world.

  • VR home tours increase physical visit requests by an average of 30%
  • Virtual tours keep people on websites for 5-10 x longer
  • Real estate listings with virtual tours receive 87% more viewers
  • 2/3rds of people seek more virtual tours
  • Virtual tours have been shown to double business listing interest

Ultimately, it’s clear to see that Virtual Reality is a true game changer for real estate, unapologetically disrupting the industry once and for all. With a virtual showroom, you’ll be able to take a well-deserved breather, eliminating the need to work as hard to convince families to buy. With such advanced technology at your fingertips, not to mention cost-effective VR showroom solutions, creating a Virtual Reality tour of your property is a no-brainer.


Share your world with your audience in an immersive 360° ​virtual reality experience.Virtual reality is a powerful medium that engage audiences like never before.

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